Maria Victoria Palheiro's Portfolio

My Projects

Showcasing my passion for music through various impactful initiatives.

MUSBA

As the Events and Programming VP at MUSBA, I'm the leader of a dynamic team of five. I spearhead initiatives that enrich the academic environment by facilitating a guest lecture series featuring industry leaders from renowned organizations such as Wasserman Agency, Universal Music, Spotify, and Live Nation. This series provided invaluable insights and real-world perspectives to students eager to enter the competitive job market. Additionally, I helped create a mentor-mentee program that fostered networking opportunities, enabling students to connect with professionals in their fields of interest. Through these efforts, I aim to bridge the gap between academic learning and industry experience, empowering students to pursue their career aspirations with confidence.

MVP Jams

As the Founder and CEO of MVP Jams, I focus on conducting in-depth research and preparing insightful analyses of the music industry, ensuring our content remains relevant and engaging. I successfully created 15 personalized playlists tailored for various brands, showcasing their unique identities through curated musical selections. Additionally, I took the initiative to draft press releases for upcoming singles from emerging artists, effectively reaching out to various press outlets to enhance their visibility and garner interest. This multifaceted approach contributed to our publication's credibility and fostered connections between artists and audiences, creating a vibrant community around new music.

Work Experience

Strategic Marketing Intern at SOB's

Assistant VP of Fundraising at Women In Music

Operations intern at Adhyarôpa Records

Marketing Operations intern at Buzzina Digital

Freelance Drummer

Usher at NYU Skirball

"Women in Music is a 501(c)3 non-profit organization committed to advancing equality, visibility and opportunities for women in the musical arts through education, support, empowerment and recognition. "

Sounds of Brazil (S.O.B.’s) is a legendary live music venue in SoHo, NYC. Over the years, it has become a global destination for music lovers, hosting icons like Celia Cruz, Marc Anthony, Seu Jorge, and emerging stars such as John Legend, Kanye West, and Drake. Renowned for its intimate atmosphere and diverse programming, S.O.B.’s has launched careers and attracted audiences worldwide, specializing in Latin, Caribbean, R&B, Hip-Hop, and World Music. With a legacy of over four decades, it remains a cultural cornerstone and a driving force in the music industry.

Played for renowned venues such as The Bitterend, Rockwood, Pianos, The Cutting Room, NYU Skirball, Berlin Under A and Brooklyn Music Kitchen. Worked with companies such as Sunrise NYU to advocate for fossil fuel divestment, and Breaking Sound. 

"Adhyâropa Records is a 100% artist-owned record label founded in 2021 by the members of 9 Horses. The label wanted to create a home for artists to release music that defied genre or description, and to give them not only the freedom to make and release music the way they want, but to have artistic and financial agency over their music. All Adhyâropa artists own their masters, and receive far greater percentages of their profits"

Buzzina Digital drives the turning point for projects and businesses. In addition to a detailed action plan and a project tailored to each client, they are focused on delivering more and more results for everyone who is with them.

NYU Skirball holds close to James Baldwin’s dictum that “artists are here to disturb the peace.” Their mission is to present adventuresome, transdisciplinary work that inspires yet frustrates, confirms yet confounds, entertains yet upends. They proudly embrace renegade artists who surprise, productions that blur aesthetic boundaries, and thought leaders who are courageous, outrageous, and mind-blowing.

Empowering Music Industry Through Passion

I'm dedicated to promoting inclusivity and supporting artists to help launch their career

Inspiring future music leaders together.

Get in Touch

Connect with me to discuss music, events, and opportunities in the industry. Let's collaborate!